Glossary
The words behind being found.
Short, sourced definitions of the terms that decide who a customer calls: the map pack, AI answers, and the signals underneath them.
AI Overviews
AI Overviews are Google's AI-written summaries with links; here is what Google says about appearing in them.
answer engine optimization
AEO writes pages so search engines and assistants can lift a direct answer from them.
generative engine optimization
GEO is the work of making a business easy for AI assistants to find, understand, and name.
geo-grid
A geo-grid checks your map ranking from many points across your service area, not one spot.
Google Business Profile
A Google Business Profile is the listing that shows your company on Google Maps and local search.
Local Services Ads
Local Services Ads are Google's paid listings where you pay when a customer gets in touch.
Map pack
The map pack is the short list of local businesses Google shows with a map; here is how it is chosen.
NAP consistency
NAP consistency means your name, address, and phone read the same everywhere online.
primary category
The primary category is the main business type on your Google profile; here is how to choose it.
service area business
A service area business travels to customers and uses one Google profile with a defined service area.
The first step
Find out where customers can and cannot find you.
The free 100-point audit names your gaps across every surface, puts a number on staying invisible, and shows the path to more calls. Yours to keep, no obligation.